Web Design and Development
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- Consulting and Analysis
What overall impression do you want your potential customers to
leave with after visiting your site? Your one shot at impressing these
potential "new customers" could be blown due to poor site layout or
navigation. Let XylaWorks begin with a complete site analysis.
This service will help you refine your strategy and better focus on
your marketing objectives. We can analyze your current site and provide
alternatives to improve your online presence.
- Graphics and Layout
XylaWorks has detailed experience designing for the Internet. We can create graphics
to complement your existing corporate style and marketing efforts or create
a site that works synergistically with specialized promotional marketing
efforts. We will create custom graphics that are appealing and user-friendly
to the target market, while addressing any specific bandwidth limitations.
- Navigation
The framework or architecture of any site is the navigation. Not only does it
serve as the main structure, but it also allows your visitors to easily explore
and find the information they need to make a decision. XylaWorks can help
determine the best navigational approach to see your target market comes away
from the site with the information they need.
- User Interface
The User Interface is the balance of graphics, layout, and navigation and provides
visitors an unique brand experience. It is considered to be the "front-line" of
your site and provides the overall tone and for your brand. Based upon the
demographics of your target market, XylaWorks will create a customized
interface to help provide the visitor with a true "experience".
- Copywriting
There are literally hundreds of different ways to communicate with your
potential customers. But, knowing the proper way to craft a message for
your target audience can greatly impact how they will react and respond to
your overall communications. XylaWorks has writing experience crafting
messages to both business-to-business and consumer targets. Each market has its
own dynamics, requirements and needs you need to address if your message is to
be accepted and internalized by the target. Our background allows us to craft
your message to hit the "hot points" of your target market and provides the
information they need to make a qualified decision.
- Redesign
Do you look at your current site as a drain on your marketing resources? Are
you continuing to pour money into a site that doesn't give you the return on
investment that you desire? XylaWorks's Site Consulting, Analysis and
Redesign services can help take a detailed look at your site to determine
what works, what doesn't and what additional information or structural
changes could help make an existing site a streamlined marketing tool for
your company. XylaWorks can help blend your old site, along with new
information, fresh ideas, and improved technology, to merge them into a
cohesive and unified presentation.
- Site Management
Web site is much like anything else in business: If it rests, it rusts. As your Web partner, Xylaworks will work to keep your site running smoothly, efficiently and reliably. But beyond that, we will make recommendations regarding enhancements as beneficial new technologies emerge.
We stay abreast of new technologies, protocols and trends. But while Xylaworks strives to ensure that our clients get the most out of what the Web has to offer, we are conservative about implementing untested technologies just for the sake of being "first on the block" to try them out. We do not allow our clients' sites to become proving grounds.
Xylaworks is here to make sure you stay on the cutting edge ... without getting cut. You should expect nothing less from a partner.
Additional services include:
- E-Commerce Deployment
- Flash Design
- Illustration/Animation
- Database Development
- Content Development
- Ad Creative (Banners/sitelets)
Let us put our knowledge to work for you.
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One of the nice things about problems is that a good many of them do not exist except in our imaginations.
Steve Allen
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