Research

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Know Your Market

A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. Investors need to have confidence in your understanding of the market, so don't let yourself down by skimping on research. All business plans require careful attention to the following

Industry Analysis

Research & Special Projects

Dr. Ced has significant experience working with government, private-sector, entrepreneurs, small-businesses and publicly-traded organizations on market research and special projects. Most organizations have extremely talented team members with very little experience in addressing ad hoc projects beyond their core competence. Leaders in these organizations simply need a partner that will “figure it out” without much direction. Dr. Ced has filled this gap a number of times for many different organizations, investors and individuals. Recent examples include:

• College Dean Ask: Create a competitive analyses of a specific market and develop a SWOTT to assess risk.
• Mega Church Pastor Ask: Perform qualitative interviews with music ministry across three locations for the purpose of assessing sentiment and their thoughts on improving the operational and performance quality.
• Real Estate CEO Ask: Create a tool track daily investment decisions to eliminate Excel spreadsheet usage.
• M&A Investor Ask: Sit in on this meeting with a potential target and provide your take on if we should proceed.
• Doctors Group CEO Ask: Develop a tool that manages credentialing of our anesthesiologists as well as assign them to hospitals, operating rooms and track calendars for availability.
• Transit Agency VP Ask: Perform an analysis of traffic to retail centers, create a solution to queuing at the centers and develop architectural renderings of a redesign of the retail centers.
• Bankruptcy Court Ask: Create a system to track the various court dockets and provide secure access based on privileges.
• Entrepreneur Ask: Develop market research for a new product and create a pitch deck for investors based on research.
• Investor Ask: Take a look at this business plan and let me know the questions that I need to ask.
• Non-Profit Founder Ask: Sit in on three of my board meetings and provide an assessment of our maturity as well as make recommendations for how we can transition to a high-performing board.
• Marketing VP Ask: Create RFP framework for a marketing technology need and consult on the evaluation and selection process.
• Your projec:t __________________________.

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