Customer Data Platform
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A Customer Data Platform (CDP) is a powerful tool that helps to stitch siloed data and creates a 360-degree view of your customers through a unified customer database. But it isn’t automated. With our customer data platform consulting we can help you manage it at scale and utilize it to its maximum potential.
We’ll help you unlock all of the potentials of a CDP, by unifying several data sources that all contribute to building holistic customer profiles. These comprehensive and consistent customer profiles can be powered across channels and throughout your entire marketing stack. When you combine your business systems data with analytics and event engagement data, you will be able to sketch a rich persona that would not be available in your existing Customer Relationship Management (CRM) tool.
You’ll also need the right integrations and other resources to take action on the data. One of the best features of CDPs is they can take interactions from anonymous customers and retroactively tie that data to a customer profile once it is identified (i.e. “reverse stitching”). Customer data platforms are powerful tools, but they aren’t automated “set it and forget it” solutions.
XylaWorks will provide you with the consulting resources you need to get the most out of your customer data management platform, including:
- Developing your customer data strategy and data on-boarding
- Identifying a roadmap for high-value use cases
- Identifying and developing intent or propensity use cases
- Implementation of your CDP
- Setting up integrations
- Creating audiences and developing segments
- Providing proactive recommendations for activating your audience segments
- Reporting and analysis
- Ongoing maintenance and support
XylaWorks can provide you the customer data management consulting resources you need to get the best performance from your CDP, and provide you with quality data analysis and integration.
XylaWorks can help.
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